ZEISS in combination with third-party brands.

Brand partnerships are sometimes also referred to as "brand combinations," “co-branding,” or “co-marketing.” The term is intended to cover all situations where the ZEISS Logo or ZEISS Wordmark is shown with another brand for marketing purposes, such as on products, in stores, on vehicles; and on marketing materials, such as posters, flyers, websites, banner ads, and sponsorships. 

Learn more in the Corporate Standard Operating Procedure (CSOP): “Licensing of the ZEISS Brand for products not made and not sold by ZEISS.”