Monitoring & promotionPaid social media
Combining organic and paid social media is the most effective way to promote your content. While organic engagement builds community, a paid social media campaign brings specific target audiences closer to the point of purchase and converts social media followers into ZEISS customers and advocates.
Influencers and content creators
Influencers and content creators are highly recommended for certain social media channels such as TikTok. This requires clear guidance to find a suitable on-brand candidate.
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Corporate Brand, Communications & Public Affairs
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