ZEISS iconography coexists with other Brand Design Elements across all applications. It covers a wide range of applications, from functional glyphs to expressive compositions.
There are three different iconography categories: functional, expressive, and story icons.
Functional icons are the simplest icons.
Expressive icons are designed for larger scales and allow for more details.
Story icons provide even more flexibility and are the bridge to our illustrations.
Grid size and stroke weights define the level of detail and specific features of each icon.
at a
glance
Our iconography builds on ZEISS’ typographic, geometric, and brand foundations. The three categories offer increased levels of detail while maintaining a shared geometry and visual DNA.
The story icons expand ZEISS iconography into a more illustrative territory. They combine shapes, symbols, and diagrams to tell stories and explain complex systems and ideas. Story icons are the bridge to our illustrations while preserving visual consistency.
Expressive icons are an extension of functional icons. They are designed for larger scales and allow for greater detail.
The story icons expand ZEISS iconography into more illustrative territory. They combine shapes, symbols, and diagrams to tell stories and explain complex systems and ideas. Story icons are the bridge to our illustrations while preserving visual consistency.
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