The ZEISS Architecture Modules A–E are specially developed building blocks that unmistakably reflect the ZEISS Brand Identity and Values. They lay the foundation of the ZEISS customer journey.
As an architect or project manager, these modules enable you to design spaces that are not only functional but also bring the ZEISS Brand to life. The modules are flexible in their application, essential for shaping the customer journey in ZEISS buildings, and they provide a clear structure. Module A (Welcome) is mandatory and is the cornerstone for the design.
The additional modules (B through E) can be implemented and combined in line with the project’s size and location to create new and unique brand experiences that delight visitors and users.
Please align your project with CBC.
Function:
A central reception desk serves as the first point of contact for customers and visitors.
LED screens behind the reception desk allow for the display of personalized welcome messages.
Options such as personalized customer names or location information can be integrated.
Goals:
To create a professional, warm first impression that welcomes visitors.
To establish a clear brand presence from the very beginning.
Function:
A large interactive monitor displays not only welcome messages but also a promotional video about ZEISS.
The milestone wall, which is designed using LED/OLED technology, highlights key areas of the company.
Opportunity to incorporate site-specific historical aspects.
Goals:
To provide a look at the history of ZEISS, from its founding to the present day.
To create a link between tradition and innovation and position the brand as a visionary.
Function:
Each lane showcases the portfolio of its respective location.
The presentation covers the company's history up to the present and provides a clear overview of technical fields and current products.
Exhibits and digital elements create an immersive experience.
Goals:
To highlight the site's areas of expertise, whether for microscopes, medical technology, or other key products.
To inspire others with tangible results and the story of innovation.
Function:
A space that uses immersive technologies, such as transparent OLED screens and large-scale projections, to illustrate ZEISS’ vision for the future.
Key topics are visualized, such as artificial intelligence, sustainable technologies, and global megatrends.
A promotional video complements the brand message and shows Seeing beyond in action.
Goals:
To inspire visitors with visionary projects for the future and show how ZEISS is tackling social and technological challenges.
To strengthen brand loyalty through innovative experiences.
Function:
An interactive module designed specifically for teenagers and science enthusiasts.
Elements such as a DNA helix, magnetic building sets, and tablets with educational content foster scientific curiosity in a playful way.
Adults can also use these areas as meeting places.
Goals:
To create an atmosphere that makes science accessible and sparks enthusiasm for research.
To showcase ZEISS' social responsibility through its support of young talents.
Corporate Brand, Communications & Public Affairs