Here, you'll learn how to put the ZEISS Brand essentials into practice. The following sections address the most important brand touchpoints: from PowerPoint presentations and generative AI to trade shows and events.
Elements are arranged in the layout to create depth for a clear hierarchical structure.
In the corporate branding section, you'll find guidelines, templates, and supporting materials for stationery, corporate wear, PowerPoints, and more.
Online communication design covers social media, messenger marketing, email communication, domains, as well as GEO and SEO.
The print communication design section addresses topics such as ads and posters, brochures, stickers, packaging, and promotional materials.
The Beyond Design System provides design guidelines and tools for digital media.
Architecture at ZEISS is characterized by clarity, purity, reduction, and balanced proportions.
In the live experience section, you'll learn about the processes and tools that can assist you with both virtual and in-person events.
Guidelines and legal safeguards help you apply generative AI in marketing and communications.
You can use content from existing campaigns, such as "A Heart for Science" or the Beyond Talks, for your own communications.
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Corporate Brand, Communications & Public Affairs