Ads and posters are generally used in print media but can also be used as digital advertisements. Please use the available templates to create your ads and posters.
Our layout system serves as the basis for both print and online communication. Detailed information, guidelines, and examples are available in the layout section.
Place the logo on ads and posters either at the upper right, lower right, upper left, or lower left. If the ad or poster features an image of the product where the logo is clearly visible, then no additional logo is necessary. The dynamic tagline, Seeing beyond, can be positioned vertically, horizontally, or diagonally from the logo.
Use a full-bleed image, overlapping images, or a packshot for ads and posters. The background must be white or black if you are not using a full-bleed image.Â
Ads and posters can also be used without an image as a purely typographic solution.
Use ZEISS Head for headlines and ZEISS Text for body text. The font sizes can be adjusted as needed. The position of the headline is also flexible, but it is generally placed above the box. The headline is written in black against a light background, or in white against a dark background.
Color used for stage background
Incorrect headline color
Logo placed in the bleed
Too many elements
Corporate Brand, Communications & Public Affairs