Email offers the opportunity for quick, targeted communication with customers and interested parties. The following guidelines and modular system may be used as a basis for ensuring a consistent look. Freely interchangeable modules also offer specific design options. This means that you can adapt emails to meet your specific requirements and convey your message in the best way possible
ZEISS email communications follow a consistent structure with a mandatory header and footer plus flexible content modules.
Predefined templates, colors, typography, and spacing ensure a uniform ZEISS look & feel.
Interchangeable modules allow emails to be adapted to specific campaign and audience needs.
Email communication must meet both data protection requirements and internal IT security standards.
at a
glance
Learn more about how to structure your ZEISS newsletters and what modules are required:
Follow these instructions so that your emails reach the intended recipient and contain all necessary information:
Corporate Brand, Communications & Public Affairs