One hundred years ago, on 21 October 1923, ZEISS presented the world’s first projection planetarium developed for the Deutsches Museum in Munich. This occasion marked the first public demonstration – and hence the birth of the modern planetarium. ZEISS technology has equipped 700 of them in the last 100 years. By impressing and inspiring people around the world, ZEISS Planetariums help to create an important brand experience.
The key visual for 100 years of ZEISS Planetariums can be provided in a digital or print format. It is
available as a still or moving image, depending on the relevant purpose.
An important element of the communication for 100 years of ZEISS Planetariums is the signet that has been created for this specific purpose.
Minimum sizes for print and online:
Print: 23mm wide
Online: 145px wide
It is available in two colors, with the version with black writing being the preferred one. The white version can be used on dark backgrounds as an alternative.
No other colors
Do not use the icon without the signet
Do not change the spacing
Do not decouple the number from the lettering
You will find more information, current press releases and historical images in the press kit:
Corporate Brand, Communications & Public Affairs