ZEISS Brand Portal
ZEISS Brand Portal
180 years zeiss
Campaigns180 years of ZEISS

180 years ago, on November 17, 1846, Carl Zeiss founded our company in Jena. We have provided a signet and a narrative for our anniversary in 2026. Unlike the 175th anniversary, there will be no further activities or assets organized by the company. Countries and segments are welcome to use the assets provided for their own initiatives. If you would like to share your activities to mark ZEISS' 180th anniversary with the company, please send your contributions to brand@zeiss.com.

Narrative

For 180 years, we at ZEISS have been bringing hidden things to light and thus playing a decisive role in shaping the future. Together with our customers and partners, we have repeatedly succeeded in opening up new perspectives and transforming major challenges into great opportunities.

We help identify what is critical and see more clearly what counts: in research, in industry, in medicine, and in daily life. From discoveries with the earliest microscopes to the microchips fueling the future – what began 180 years ago continues to drive us today: for generations, we have connected great minds to their greatest potential. And we do not create innovations to impress. We create them to make a difference.

Despite the increasing challenges in a changing world over the last 180 years, one thing has remained the same: together, we challenge the limits of imagination.

ZEISS. Seeing beyond.

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