ZEISS is an enabler of digitalization and a global technology leader. From vision care via photography through to microscopy, metrology, medical technology, and semiconductor manufacturing technology, ZEISS is increasingly expanding its range of digital solutions and can therefore make a significant contribution to the success of its customers. The heartbeat of digitalization is here at ZEISS: Especially the solutions developed in the segment of semiconductor manufacturing technology enable chip manufacturers worldwide to produce memories and processors that are even more powerful, energy-efficient and cost-effective.
With the #agenda25, digitalization becomes part of ZEISS' DNA. The goal is to strengthen digitalization and open up opportunities for new markets and business models.
Digitalization is one of the strategic themes within the ZEISS Content Strategy. For effective 360-degree communication that is standardized worldwide, we use core messages for digitalization. More information on the core messages and the ZEISS Content Strategy regarding all three strategic themes can be found here.
The focus topics for ZEISS on the subject of digitalization and their communication are Artificial Intelligence and augmented reality. We have focused our communications on Artificial Intelligence for the launch of the content campaign.
Artificial intelligence is no longer just a vision. It is an integral part of almost all industries and areas of daily life. Developments in generative AI have once again significantly increased the speed of technological innovation. At ZEISS, we both use and shape artificial intelligence while also enabling its continuous advancement – safely, responsibly, and with real benefits for people.
Augmented reality technology has become an integral element in the digital world. It connects people, supports cross-border services and replaces travel. AR solutions are also an important element of the digitalization strategy at ZEISS.
Digitalization initiatives are regularly being implemented at ZEISS worldwide based on the two focus topics of Artificial Intelligence and augmented reality. The various digitalization assets provide an insight, are designed for multiple channels, and can be incorporated into communication for across business units and countries.
The stories with the associated assets (website articles, social media, etc.), which transcend pure product communication, are the core of the communication. Various topics related to digitalization with the people involved in the respective context are focused on in order to create fascination with the entire ZEISS Group via the target group. The stories and assets are expanded on an ongoing basis.
Various materials, such as quotes and infographics – for digitalization in general and applicable to the two focus topics of AI and AR – are also available for communication purposes.
A few of the key figures from ZEISS Beyond Talks share their view of digitalization. This content has been designed for use on multiple channels and can be directly used for communication purposes.
The main motif is used for all applications in terms of the topic digitalization. It is available for the use as editorial content (Other Imagery) and as key visual (Primary Imagery).
The following files can be used to incorporate the main motif into local communication. The main motif must only be used to communicate the strategic theme of digitalization at ZEISS.
Digitalization Insights is the landing page on digitalization. Here it is shown what role digitalization plays at ZEISS, and the focus is on the integration of the stories all about digitalization.
Please use as visual core element of a campaign as well as in the context of marketing communication in connection with customer ambition, enabler and focus frame, including ads, billboards, POS, fairs and events
Please use within social media, websites or on the inside pages of brochures, internal communication, etc. These are editorial application images in documentaries and documentation material (ZEISS Content Strategy)
How digitalization helps to assure the quality of shower heads – ZEISS helps Hansgrohe through optical metrology, application software, and digital services.
As a leading global partner for technological innovation, artificial intelligence is a key technology for us at ZEISS.
At ZEISS, we both use and shape artificial intelligence while also enabling its continuous advancement – safely, responsibly, and with real benefits for people.
Together with our partners, we use AI to improve people's quality of life, drive progress worldwide, and help visionaries in science, industry, medicine, and society achieve real breakthroughs.
We at ZEISS enable artificial intelligence: The optics from ZEISS Semiconductor Manufacturing Technology (SMT) form the basis for microchips that are ever smaller, more powerful, and more energy efficient. This is how we create the technological foundation for the next generation of AI applications – the heart of digitalization beats at ZEISS.
At ZEISS, we use artificial intelligence across all segments to increase precision, efficiency, and quality, and to create innovative solutions for science, medicine, industry, and everyday life.
On the landing page Artificial Intelligence, you can find out how we at ZEISS use AI, shape it, and drive its continuous progress. The focus is on how we enable AI and integrate it into our solutions and products. In addition, we bring AI at ZEISS to life with stories by and for people.
Discover how Alina Stein at ZEISS Digital Innovation is driving sustainable software development, AI in healthcare, and women empowerment – shaping the future of patient-centered healthcare.
The smart revolution – Machine learning, automation technology and Industry 4.0: Dr. Alexander Freytag presents insights into how ZEISS uses artificial intelligence.
Heartbeat of digitalization – How microchips are becoming more powerful and making artificial intelligence smarter.
From the smallest particles to the biggest discoveries – how artificial intelligence in ZEISS microscopes helps us understand the world better.
Dr. Tanja Teuber, Head of Algorithms Corporate Research and Technology
Dr. Peter Kürz, Head of Field of Business High-NA-EUV at ZEISS
In the car, in a smart home or on the move: smart glass and augmented reality have long since arrived in everyday life and are becoming more and more widespread.
Several ZEISS Beyond Talks discuss the topic of digitalization. You can also use the prepared contents on the channels of your SBU or SSC.
Corporate Brand, Communications & Public Affairs