How will people get around in five, ten or twenty years from now? How will innovative transport systems, smart technologies and new mobility concepts make daily life easier for people worldwide? And what influence will individual mobility needs have on society as a whole?
Roads, railways, flight paths and shipping routes are the lifelines of a globally connected society. Forms of transportation such as cars, trains and airplanes are indispensable in today’s world. They simplify daily life for people and give them the freedom to transport themselves and their goods quickly from place to place. However, climate change and increasingly overcrowded cities pose a tremendous challenge: the need to rethink and optimize existing mobility concepts.
As a global technology leader, ZEISS is a pioneer that actively helps to shape future mobility. The company develops innovative and sustainable solutions with a clear vision of the needs of tomorrow and therefore plays its part in the mobility revolution.
Autonomous driving fascinates people and will play a crucial role in shaping future mobility. Vehicles today already feature a wide range of autonomous capabilities. Ultimately, advanced driver-assistance systems will completely redefine the role of the vehicle in road traffic.
Autonomous concepts will also fundamentally change the time spent in the car: the vehicle will become a stress-free and pleasant zone, where the occupants can work or relax. Autonomous driving also plays a crucial role in road safety. Advanced driver-assistance systems can be used to reduce the number of road traffic collisions in the future.
Climate change is one of the biggest challenges of our time and is causing a major transition in the mobility sector. Numerous countries are planning to only allow environmentally friendly new vehicles to be registered by 2035. Electromobility is already shaping the streetscape in many parts of the world today and will significantly counteract climate change.
To ensure this succeeds, battery, engine and vehicle manufacturers are constantly optimizing their products. ZEISS plays an important role in shaping the transition toward more e-mobility. ZEISS eMobility Solutions is helping to improve the quality, efficiency, reliability and safety in electromobility.
Various communication materials are being produced as part of the Future mobility campaign. Various assets provide insights into innovative solutions from ZEISS, are prepared across all channels and can be integrated into communication across business units and countries.
The stories with the associated assets (website articles, social media, etc.), which go beyond pure product communication, are at the core of the communication. Various topics related to mobility are focused on in order to create fascination with the entire ZEISS Group. The stories and assets are expanded on an ongoing basis.
In the ZEISS Beyond Talks videos, a few of the key figures share their view of mobility.
On the landing page for Future Mobility, you can find out how ZEISS is helping to shape the mobility of tomorrow with innovative and sustainable solutions. The focus is on the stories about mobility.
Michelangelo Masini, Head of Corporate Research & Technology
Future mobility: Enabling future mobility
As a global technology leader, ZEISS is enabling the future of mobility. ZEISS is pioneering innovative and sustainable solutions in the most diverse areas of mobility. The technology company is helping others shape the mobility of tomorrow, and thus contributing to the mobility transformation worldwide.
In an emergency, every second counts on an airplane and retrieving the most important information quickly can be critical. Pilots have to maintain an overview at all times of visible obstacles such as airplanes, weather or terrain and, possibly, of invisible elements hidden behind clouds. This is where ZEISS comes in with technologies such as multifunctional smart glass. Thanks to augmented reality, important information is projected directly into the field of vision. The result is a safer and more comfortable flying experience that redefines the future of aviation.
For Ilan Derech, a multidisciplinary digital artist and street photographer, mobility doesn't just mean travelling the world - it's the focus of his work. With each shot, he captures the pulsating energy of cities as people, buses and trains move through his ZEISS lenses. His cinematic images tell stories of urban life in motion in London. Ilan envisions mobility shaping future cities into more sustainable, vibrant spaces.
In Shanghai, automotive technology is rapidly evolving, driven by both large-scale innovations and intricate developments in fuel cells. As a Senior Applications Engineer at ZEISS in the mobility ecosystem, Yuqing Bai plays a crucial role in this transformation. Her work shows the importance of metrology solutions in creating safer, better, low-emission vehicles for the future. With increased adoption of sustainable transport options, there's potential to improve the quality of life for people worldwide. Read more about Yuqing's ambition to be at the forefront of sustainable transport with ZEISS and its customers.
Corporate Brand, Communications & Public Affairs