How ZEISS makes progress possible because of its significant innovations
Innovation is one of the three strategic topics at ZEISS and is firmly anchored in its brand identity and culture. The ZEISS Beyond Innovation initiative with its focus on high-risk investments was launched to retain a competitive edge in the longer term.
We would like to shed more light on the three different innovation horizons at ZEISS in our stories:
Horizon 1 encompasses ideas which fuel innovation within the ZEISS' existing business model and its core competences. This part of the campaign on horizons turns the spotlight on microscopy and its research into hydrogen.
The ideas In Horizon 2 show how ZEISS' existing business model and its core competences can be broadened to include new customers, markets or targets. This specifically includes an innovation that could bring about a revolution in the early detection of cases of concussion in the future.
Developing new skills and opening up completely new areas of business beyond existing activities is the focus here.
A range of communication materials is being produced as part of this campaign. Different assets provide insights into ZEISS' innovative horizons and solutions. They are being made available for all channels and can be integrated into communication activities across business units and countries.
The campaigns center around the stories and their assets such as website articles and social media, and are much more than pure product communication campaigns. A range of topics related to innovation are focused on in order to create fascination with the entire ZEISS Group. The stories and assets are expanded on an ongoing basis.
More information and similar stories on this topic can be found on the landing page on innovation.
Fanny Seuss, Head of Research & Innovation InnoHub Dresden
Enabling innovations that matter
ZEISS is a global technology leader and advances the future of technology through highly innovative solutions for its customers.
ZEISS strives to play a decisive role in shaping the market and is continuously developing the world of optics with its solutions and is increasingly focusing on digital innovations and technologies.
ZEISS has a strong brand and a distinctive culture of innovation. ZEISS fosters highly qualified and motivated employees to help shape the future and to achieve a positive impact.
ZEISS is paving the way for the next generation of microchips with high-NA EUV lithography. In collaboration with partners such as ASML, ZEISS is making it possible to create ever smaller and more powerful structures, which form the basis for innovations ranging from AI to autonomous driving. This technology will change industry and our everyday lives in the long term.
Eva Jodat and Christine Heume are pioneers of the energy source of tomorrow. As scientists of Forschungszentrum Jülich, a German research institute, they are researching an element of the future: hydrogen. They are convinced that this element is the solution for a sustainable and oil-free industry, especially if it is produced using renewable electricity. Their research focuses on the so-called “de-risking” of electrolyzers. Both are using ZEISS products to investigate the aging processes of the devices required for hydrogen production.
Corporate Brand, Communications & Public Affairs