New paths to health – how ZEISS is improving quality of life with innovative technologies.
For many people, health is our most valuable asset. In recent decades, advances in medicine and technology as well as growing prosperity have increased life expectancy and improved the health of many people around the world.
Health will have to be thought about with a more holistic approach in the future. It will no longer just be the person that we will focus on but also relevant factors that have an impact on our health – even on a global scale. ZEISS helps to improve the quality of life of patients around the world and provides more and more people with access to high-quality healthcare through our innovative technologies.
People are looking at health in a more holistic way. This has been standard practice at ZEISS for a long time now, with all business units contributing to innovative health technologies. Medical technology finds solutions for diagnostics and therapy in ophthalmology and microsurgery. Our microscopy systems help researchers around the world to gain new insights in disease research. With high-quality, customized eyeglass lenses, we create an optimal visual experience.
We also use innovative measuring technology to ensure quality standards for high-precision medical products. With world-leading lithography technology, which are used by the chip industry to manufacture semiconductor elements, we enable digitalization in healthcare as well.
Prevention has become an important pillar in healthcare. ZEISS supports healthcare workers in advancing research, increasing early detection, making reliable diagnoses and finding treatments tailored to the patient’s needs.
The digital transformation is creating new potential in the healthcare sector. Innovative technologies from ZEISS shape the digital future: clinical workflow solutions, data management systems as well as artificial intelligence enable efficiency and create room for core medical tasks.
Health initiatives are regularly being implemented at ZEISS worldwide based on the three focus topics of holistic health, preventive health and digital health. The various health assets provide an insight, are designed for multiple channels and can be incorporated into communication across business units and countries.
The stories with the associated assets (website articles, social media, etc.), which go beyond pure product communication, are at the core of the message. Various topics related to health with the people involved in the respective context are focused on in order to create fascination with the entire ZEISS Group. The stories and assets are expanded on an ongoing basis.
Various materials, such as quotes and infographics – for health in general and applicable to the focus topics – are also available for communication purposes.
In the ZEISS Beyond Talks videos, a few of the key figures share their views on health. This content has been designed for use on multiple channels and can be directly used for communication purposes.
Health insights is the landing page for health. Visitors can learn what health means to ZEISS here. The focus is on the stories about health.
Holistic Health: Enabling new paths to health.
ZEISS helps to improve the quality of life of patients around the world and provides more and more people with access to high-quality healthcare through our innovative technologies.
All ZEISS business units contributing to innovative health technologies:
Medical technology solutions for diagnostics and therapy in ophthalmology and microsurgery
Microscopy systems that enable researchers around the world to gain new insights in disease research and with high-quality
Customized eyeglass lenses that create an optimal visual experience
Innovative measuring technology can ensure quality standards for high-precision medical devices, such as prosthetic legs
Enabling digital health thanks to lithography technology which is used by the chip industry to manufacture semiconductor components
People around the world can find balance in nature with ZEISS binoculars
Preventive Health:
ZEISS supports healthcare workers in advancing research, increasing early detection, making reliable diagnoses and finding treatments tailored to the patient’s needs.
Digital Health:
Digitalization is enabling new paths to health which ZEISS is advancing with its highly innovative technologies in order to provide people all over the world with access to medical care.
How will the future of medical robotics change our lives? Faced with an ageing society and overworked medical staff, Eleonora Tagliabue and Daniel Reichard from the ZEISS Innovation Hub @ KIT are developing revolutionary medical robots for microsurgery and ophthalmology. Their research could help to increase the precision of surgical procedures in the future and thus significantly improve the quality of patient care.
Digital health: how robotics support elderly care – ZEISS presents future technologies: Tamim Asfour, Professor of Humanoid Robotic Systems at the Karlsruhe Institute of Technology, wants to use robots to improve people’s health – for example, in rehabilitation or elderly care. The Carl Zeiss Foundation supports his JuBot project.
Dominik Eulberg is blazing new trails as a DJ, science communicator and author. Nature serves him as a place of strength and recreation and a source of inspiration for his music. Thanks to ZEISS, he can dive deep into the beauty of the "most brilliant artist".
Note: Story materials (images, social media posts, etc.) can be requested via brand@zeiss.com.
How to overcome distances in remote areas with ZEISS and connected care? In the Lofoten Islands, Norway, ZEISS works with an ophthalmologist, Dr. Skau to implement digital solutions, enabling access to good healthcare. The connected care solution could improve healthcare around the world.
Several ZEISS Beyond Talks videos discuss health issues. You can also use the prepared contents on the channels of your SBU or SSC.
Corporate Brand, Communications & Public Affairs